Located in the heart of San Francisco, Apex Wellness has been in the health and fitness gym business for over five years. Since their recent change in partnership, this client came to TYM Design for a brand makeover. Our designers began the design process by identifying their market and brand. Eventually, we added our research to the brochure, photography and style guide. Our mission was to carry a consistent brand image throughout the marketing campaign and clearly promote their philosophy — energetic, healthy and friendly.
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