A Fresh New Look
Chinese Community Health Plan (CCHP) has been in the health care business for more than twenty years, and their marketing team came to TYM Design for a fresh new look. Their key focus is reaching out to culturally sensitive, bilingual groups and individuals living in the San Francisco community. Their strategy is to market their services with a western design emphasis. To enhance and express CCHP’s mission in providing affordable health care for the local Asian American community, we have designed new bus ad signage, direct mailings and other marketing collaterals.
A Growing Relationship
In only a year’s time, we have worked swiftly with CCHP’s team and created a synergy for effective marketing. Moreover, we have transformed our growing relationship into successful teamwork and communication. Our designers developed a modern ‘look’ by applying a new color palette, lively photographs and eye-pleasing typography. Throughout the marketing materials we’ve created for CCHP, the viewer can now identify a unity of tasteful imagery with attractive health plans. TYM Design will continue to collaborate and create modern designs for CCHP, and together we will distinguish them as a leader health care provider in the Asian American community.
THE RESULTS
“I enjoyed working with TYM Design, they are always patient, accessible, and open to feedback. Their designs are modern, talented, creative, and professional which are very different from many designers that I have worked with.”
Yolanda Lee | Marketing & Sales Director, Chinese Community Health Plan
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