II. Online Marketing — Email Marketing, Social Networking, Mobile Marketing
How often do you check your email? How much promotional email do you get every day? How effective is your online marketing? The email marketing industry has evolved and promotional email has lost its novelty. Here are some ways to make sure your promotional email is effective:
- Pick the right email provider
Even if your email database is small, it’s probably better to go with an email provider from the beginning to avoid growing pains later — start right, that’s the bottom line.
- Plan a well designed email like an e-newsletter or e-blast (promotional ad)
If your email were one large JPG image, it might go directly to spam. It’s important to ensure images are rendered properly through the use of an alternate text tag.
- Personalize your promotional email
Use e-newsletters (like this one) to provide valuable or entertaining information and make sure the content is relevant to consumers. Testimonials in email are a great way to promote your product or service. |
