III. Promotional Pieces — Brochures, Postcards, Flyers, Direct Mail
This type of media is important because it reflects your company’s image.
- Consistency
All the print collateral of your company should have consistency in photography, color and tone of voice. For example, if you use black and white photos for your flyer, then carry that theme throughout brochures and postcards. The look and feel of your print collateral is the same wherever your client sees it. Your brochure speaks volumes about you on many different levels. Through tying your strengths and connecting to your audience, we will increase its value. Together, we will make it worth the effort.
- Brand your logo
Branding is the consistent application of your identity, and it can convey more than just that mark. It can be identified as what your organization encompasses, including its mission, goals and vision. Well crafted branding goes beyond the logo. It creates an emotion for each viewer, and your strong branding can simplify the marketing process. Every document that leaves your office should bear the same mark, the same branding. From business cards to tradeshow campaigns, to direct mail and presentations, they all need to project your company’s image.
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